Marketing Director
PRIMARY RESPONSIBILITIES:
• Analyze business performance and market trends utilizing syndicated data to assess
brand health and identify actionable insights that can be presented to executive team,
marketing department, and sales leadership.
• Support product innovation and pipeline development through competitive analysis,
consumer research, package design, pricing and promotion strategies, and marketing
support plan.
• Work collaboratively with Marketing Director and agency partners to develop media plan,
support sponsorship activations, and execute field marketing events.
• Lead cross functional team to execute marketing initiatives ranging from innovation
launch to portfolio optimization.
• Partner with Sales team to develop deep understanding of customer business, pricing
strategies, and competitive environment. Leverage knowledge to create strategic selling
stories to support core brand portfolio and innovation.
• Work with graphic design team to create concepts and designs for packaging, trade
shows, advertising, and collateral materials.
• Manage day to day marketing budget and support annual planning process.
• Performs other related duties as assigned.
• Excellent benefits including medical, dental, vision, prescription coverage.
• 10 Paid holidays, generous paid time off.
• 401K
• Life Insurance
• Wellness Plan
• Employee Discount
An Associate Brand Manager (ABM) is responsible for leading projects and providing support for the Hempler’s Food Group family of brands. This is a highly collaborative position where you will lead cross functional teams across finance, operations, and R&D to commercialize business initiatives, as well as collaborating with agency partners for media, design, and sponsorship executions. This position requires strong analytical skills to identify key business drivers and develop recommendations to drive business growth. You will work closely with the Marketing Director and Executive Team to develop innovation strategy to address unmet consumer and customer needs to profitably grow the business and will be responsible for commercializing initiatives.
This description is a general statement of required major duties and responsibilities performed on a regular and continuous basis. It does not exclude any other reasonably related duties as assigned. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
Hempler's is an equal opportunity employer (minorities/females/disabled/veterans). We recruit, employ, train, compensate, and promote without regard to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, disability, veteran status, or any other basis protected by applicable federal, state or local law.